Represent is a brand for the people, by the people. Started in 2012, Represent is a street influenced high-end label. They push the boundaries of modern high-end fashion – influenced by the street roots of our brand – whilst maintaining a very reasonable price-point. Everything is designed in-house at the Manchester headquarters, then manufactured in the UK and Italy for the most premium quality.
Founded in 1986, Helmut Lang redefined fashion and style through innovative tailoring and a deep engagement with contemporary avant-garde culture.
In 2006, Fast Retailing pivoted the brand into a successful contemporary business and enabled global expansion.
In 2015, the brand relaunched with a newly refined vision for the collection and introduced a new retail concept at the brand’s Los Angeles flagship on Melrose.
OFF-WHITE c/o VIRGIL ABLOH™ is a fashion label rooted in current culture at a taste-level particular to now. With a specific opinion and not necessarily same with vision seasonal men’s and women’s collections are offered.
There is a product offering of the brand also in the realm of furniture and ready made goods to further reinforce an approach to lifestyle.
All products are based in a concept that adapts from season to season. Manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.
The result is to be a young brand embracing the now in a sophisticated manner.
Heron Preston is the true embodiment of an artist born of the post-internet generation.Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.
Take for example his most recent “UNIFORM” work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.