For 28-year-old designer Mike Cherman, streetwear has always been a way of connecting with people. Born and raised in the polo-wearing, cookie-cutter Jewish suburbs of New York, he was in for the culture shock of his life when he moved to San Diego, California, in high school. Skate brands, tight jeans, and new streetwear stores popping up opened his eyes to an entirely new way of existing the world. So, his way in? Making and selling his own T-shirts from the trunk of his car.