Privé Alliance is a Unisex streetwear label and private company. The brand is one of many that was influenced from the streetwear trend originating in the US and has largely been adopted by luxury-street sub-cultures. It has widely known as a brand that holds a unique concept of artists collaboration that serves as another platform to connect to the artists’ audience.The brand’s commodities are exclusively designed in New York City with additional teams in Toronto, Los Angeles and Seoul.In May 2018, South Korean singer and actor Baekhyun of EXO was appointed Co-Creative Director. His collection launched in July 2018 with occasional special drops.
For 28-year-old designer Mike Cherman, streetwear has always been a way of connecting with people. Born and raised in the polo-wearing, cookie-cutter Jewish suburbs of New York, he was in for the culture shock of his life when he moved to San Diego, California, in high school. Skate brands, tight jeans, and new streetwear stores popping up opened his eyes to an entirely new way of existing the world. So, his way in? Making and selling his own T-shirts from the trunk of his car.
Heron Preston is the true embodiment of an artist born of the post-internet generation.Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.Take for example his most recent “UNIFORM” work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.
It all started in 1983 when Franco Moschino left job as Gianni Versace illustrator and created brand with his own signature. This fashion label always has been considered as innovative and sometimes eccentric that was enough for success. Franco made himself and his brand worth of attention because of his social awareness campaigns and criticisms of the fashion industry. After Franco death, creative director become Rossella Jardini and she’s still on that position. She manages to keep Moschino style profile and philosophy, based on pop culture, unchanged for 28 years.
Celebrating American Culture with a different perspective. moncler art director Francesco Ragazzi, initially started his Palm Angels project in the form of a much buzzed-about coffee table book, featuring black-and-white photography of the la skateboarding scene, shot by Ragazzi himself.His designs can best be described as assortment of upscale, skate-inspired apparel and accessories, the result of what Ragazzi says happens when he mixes his italian sartorial background with the laid back vibes he admires so much in skaters around LA.
Kappa Kontroll, created in 1956 almost by chance, reinterprets in a street perspective some of the iconic items from the sports apparel of the early 80s, when Kappa® changed its positioning and became an international sports brand.
IH NOM UH NIT
In 2015, IH NOM UH NIT’s premier collection launched in Paris during Fashion Week with a well curated 20-piece range. Under the aegis of its creative director, Chaz Jordan, the luxury label today has become known for its modern nod to European opulence of details with a street sensibility. IH NOM UH NIT’s ethos has always been the juxtaposition of simple clean lines paired with his eye for high grade fabrications and textured. IH NOM UH NIT epitomized effortless couture with an adaptive mind set – the line ranges from exotic furs/skins, fully pearled couture pieces to easy relaxed sweats and graphic tees which has amassed a global cult-like following in 2017. In just four seasons, IH NOM UH NIT has landed a slew of avid celebrity fans alike such as Jay-Z, Jared Leto, James Hardn, Ludacris, Usher, Beyonce, Dakota Johnson, Zendaya among others. The fashion house will also be expanding their offerings to encompass 3 signature shoes and a full accessory range.
NASASEASONS first started in 2014 as a collective which organized underground parties inspired by the 90s New-York nightlife culture. NASASEASONS brought the historically North American concept of “vintage house parties” to Paris. After only a few months, more than 2 thousand people had experienced the NASASEASONS fever.
In 2015, NASASEASONS co-founder Alexandre Daillance (aka Millinsky) undertook the task of developing the collective’s clothing lines; the frequent “N.A.S.A” parties in Paris, NYC, LA or London set the foundations for the brand’s 21stcentury pan-erotic slogans such as “I Came To Break Hearts”. Millinsky records today’s youth culture by embroidering it on everything from hats to t-shirts. This honest take on Teenagehood soon echoed with streetwear culture around the world. NASASEASONS is now being sold at dozens of prestigious stores in Europe, North America and Asia.